Can you unlock the protagonist's name?

Zen Garden Massacre is an experiment in narrative structure, physical distribution and even incentivization.

The loose structure of the book is wrapped around a simple mystery with a twist ending, and I have chosen to be specifically ambiguous at points in order to challenge you, the reader. One of the (hopefully many!) charms of this novella is that it is also a carefully-planned cryptologic puzzle, one that has been incentivized for the purchasing consumer. In short, the first reader to figure out the cryptologic code and unlock the protagonist’s name will win 10% of the net publishing royalties collected to that point. Other puzzles will then be revealed as subsequent chapters are added, each incentivized similarly. 

Zen Garden Massacre is free for those wishing to simply read, but I've made great efforts to create a book that is interesting, inexpensive and challenging. So, why pay?